Super Bowl Bonanza

The New York Giants and the New England Patriots gear up to test their mettle at Super Bowl XLVI. Having previously confronted each other in 2008’s Super Bowl XLII, the rematch has fans waiting in anticipation.

Besides the grit and grime of what is considered the biggest sporting event of the year, the Super Bowl also provides a platform of exposure for a multitude of corporations. Millions of dollars are invested in advertising campaigns, promotions, products and apparel, with this year’s record-breaking cost for a 30-second commercial on NBC priced at an average of US$3.5 million. Whether you like football or not, an expected 100 million people will be tuning in for the halftime show action, with veteran pop star Madonna performing alongside M.I.A. and Nicki Minaj.

The Patriots, led by the legendary Tom Brady, enter the competition having won 10 straight games, with an overall record of 15-3. The Giants, with quarterback Eli Manning shouldering the outcome, are currently at 12-7 games, with five consecutive victories.
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Super Bowl XLVI airs Sunday Feb. 5 at 6:30 EST