Q & A with Fashion Designer Maher Alami

CL: What is at the heart of your label?
MA: Alya Couture is named after my grandmother – it’s a tribute to her. She was a seamstress for society weddings and I would always accompany her through the market, looking for beads and all those gorgeous silk fabrics that we have in that part of the world [Jordan]. She taught me little secrets of the trade when I was young. Today, I try to make my gowns and dresses work year-round, and really look for longevity and value. Couture dresses in the past were something that were passed on from your great-grandmother to your grandmother, to your mother and now you, who gets to wear it again. This is what I really try to bring back – things that are very well made and of high-quality.
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