North American Carmaker Resurgence
Now that the worst of the recession is behind us and consumer confidence is looking up, automakers are starting to see a recovery trend in their sales. It was widely assumed that Japanese juggernauts Toyota and Honda would be in a ripe position to capture a large chunk of new car buyers when the economy did its turnaround. These two companies have earned a solid “can do no wrong” reputation that is the envy of the industry, with products that essentially sell themselves. At the same time, the American carmakers were in crisis mode, dealing with survivability before filing Chapter 11 bankruptcy. Read more
