UFC: The Face of Things to Come

Cry havoc and let slip the dogs of war. The Earth will tremble under the colossal weight of the approaching goliath that is the Ultimate Fighting Championship (UFC). The drums of battle will rumble throughout the city streets, as the various factions of modern-day samurai descend upon Toronto to engage in glorious battle. UFC 129 is coming to town, and there’s one thing that’s certain: it’s going to be big.

“I think it will be a benchmark event,” says Joe Ferraro, Rogers Sportsnet’s UFC analyst. Already, the sheer scale of UFC 129 has shattered the previous attendance record of just over 23,000, set at UFC 124 in Montreal, by selling 55,000 tickets and raking in $11 million. These figures will make the crowd at UFC 129 the biggest paid audience to ever witness a mixed martial arts (MMA) event in North America – a benchmark indeed. Read more