Range Rover Evoque

When taking a look at automotive companies in general, it’s easy to see the many ups and downs that are experienced over the years, whether the circumstances are based on economic climate, consumer taste, product appeal or financial health. As can be seen in today’s fast-paced auto industry, mighty corporations that appeared invincible can easily be humbled by a variety of issues. The most compelling is when products start to lose appeal, as in the case of the Land Rover Group. Just a few years ago, its product portfolio was starting to look stale and fall behind the leaders in the premium segment. The company realized its shortfall, and has since reinvented the brand, offering appealing premium SUVs that now cover the compact premium crossover, mid-size and large premium SUV segment. The big news is the launch of the radical 2012 Range Rover Evoque premium crossover SUV, which replaces the aging Read more