Valley Associates Group: Supporting Our Troops

Improvised explosive devices (IEDs) have been the largest threat to our Canadian Forces and have accounted for a large proportion of the deaths of many a brave soldier.  This is often a reality that the mothers and fathers, sisters and brothers, sons and daughters of the Canadian Armed Forces grapple with every day, and why our support – both at home and afar – is, and will always be, of the utmost importance.

“In any conflict, it’s all about measures versus countermeasures,” explains Michael Martin, president of Valley Associates Group, one of Canada’s largest independently owned provider of equipment to the Canadian military. “There was a certain level of threat when the Canadian Forces went into Afghanistan. They went in with a certain level of protection, and the insurgents – the Taliban – learned how to defeat that level of protection. They upped their game Read more