Infiniti Media Day

Sitting in the passenger seat of a 2011 Infiniti IPL G37 Coupe with Formula One World Champion Sebastian Vettel behind the wheel is an indescribable feeling. It quickly becomes clear that racing is less of a career and more of an infatuation for the 23-year-old pole leader. “I’m excited to start and to go racing,” says Vettel, while drifting around Montreal’s Circuit ICAR during Infiniti’s exclusive F1 media event that took place on June 8, Read more

2010 FIFA World Cup South Africa

From June 11th to July 11th, 2010, the world will come to a standstill – or at least a ‘sit-still’ – as arguably the world’s greatest sporting event takes place. The FIFA World Cup is a sporting spectacle that transcends age, economic class, social status and even religion. This year, more than 30 billion viewers are expected take in the 64 matches worldwide; this is an incredibly large number given that the global population is around the seven billion mark. In comparison, the Vancouver Olympics drew an audience of 3.5 billion viewers. This kind of audience means huge revenues and huge expenses. South Africa has 10 world class stadiums to host the matches, ranging from seaside stadiums to venues that are at such high altitude that some countries have been forced to train in parallel conditions in order to acclimatize. Five of the stadiums are new or re-built and the other five have had major renovations to ensure the highest standards for the world’s biggest stage. All of this comes at a cost Read more